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Job Description
The Market Manager will be responsible for coordinating and overseeing events, local partnership opportunities, and retail marketing opportunities. The key purpose of the role is to drive foot traffic, product awareness and revenue. You will evaluate current plans and enhance strategy around local brand-driven events. This position reports to the Director of Consumer Experience.
Responsibilities:
- Plan and execute activations and events in assigned territories and expand brand and product awareness.
- Responsible for managing budgets and tracking project costs throughout campaigns and KPI measurement.
- Partner closely with the Brand Marketing on partnerships to secure maximum impact for retail relationships across Local Impact Marketing AOF (Adult Only Facility...bars/venues) and LIM Retail (C-stores).
- Oversee the entire lifecycle of our events, from sales outreach, to inquiry, to day of event and the follow up with existing and potential clients.
- Evaluate logistics and implement new procedures that promote efficiency and scalability.
- Identify event venues, distribution outlets, and locations; engage consumers and promotes event awareness.
- Train Brand Ambassadors how to work our offsite events and will create field brand assessments.
- Identify improvement areas in our processes and suggest best practices.
- Work with marketing to constantly improve event standards and presentations.
- Regularly analyze and report on marketing activation performance, including presenting updates to senior management.
- Active relationship cultivation with existing clients specifically within the HoReCa (Hotels, Restaurants, Café) industry
- Identify, develop and manage strategic partnerships and media relationships to drive marketing objectives.
- Develop and optimize strategy around promotional signage, taking into account clarity and impact to customer, on-brand messaging, fixture options, signage placement, and pricing flexibility for event planning.
- Other assignments as required.
Job Requirements
- Bachelor's degree required; Marketing or related field preferred.
- 3+ years of relevant work experience is required. Previous CPG experience is preferred; Tobacco industry experience highly preferred.
- Creative mindset with the ability to ideate around product launch and campaign initiatives.
- Must be willing to work a flexible schedule based on the needs of the business, including weekends. Ability to work evenings and holidays when required.
- Solid understanding of retail and event management.
- Experience in owning and managing projects of varying budgets.
- Experience cultivating and managing relationships.
- Exceptional organizational, interpersonal, customer service, and problem solving skills.
- Must be a self-starter and problem solver who can balance multiple tasks and responsibilities.
- Ability to manage and/or collaborate with internal and external teams and deliver results.
- Strong project management and communication tools.
- Proficient in Outlook, Word, Excel, PowerPoint, etc.
- Must be highly motivated and independent self-starter.
- Ability to travel for event execution.
Desired Skills and Experience:
- Management experience strongly preferred.
- High energy and outgoing personality a must.
- Proven leadership experience.